The Journey of an Irreplaceable Hat Experience

It all started over a cup of coffee, some nostalgic high school memories and the need for some hats....

Back in 2009 I had an agency client that had a need for a very specific, yet simple, golf hat. We were having some difficulty sourcing it so I reached out and discovered that my throwback high school comrade was in fact in the biz of custom hats. Brilliant! So we sat down in Starbucks and Jeff was sharing with me his capabilities to customize hats at a great price, and shared lots about how he got into the biz and his vision for growing it into something special. As he proceeded to show me his site (in his defense, this was our first lesson on the value of brand experience), I believe that I may have thrown up in my mouth a little bit. Visually difficult, confusing identity, camo-esque back ground, clunky UX, and it was in NO way a depiction of what he had been passionately describing to me. I knew in that moment that I couldn't let him go out like that. At the time I was a budding agency owner and just knew that with some brand coaching, Jeff was going to build something special with a very viable product. Now DOME HEADWEAR COMPANY, is a thriving business and evolving into truly an irreplaceable headwear experience.


We have been through a number of brand evolutions together, and continue to have an invaluable  partnership, relationship and most importantly friendship. Some of my most favorite people, and so excited to continue to watch their boundless success.  Do Better. @domehats